SmartyPig is a recently launched website that lets individuals or families set specific savings goals and make specific contributions to those goals on an automated and recurring basis. With SmartyPig, savings accounts are goal oriented and not just a place where money is stashed. SmartyPig partnered with Westbank to set-up high interest (4.30% at the time of this review) savings accounts to save for these goals.
SmartyPig is all about saving for goals such as vacations, books, a new lawn mower, etc. SmartyPig allows and encourages family and friends to chip in and help you out by contributing to your goals through the the site. Savings goals can be made private or public when the y are initially created.